Indeed | ESG Program
Fair Chance Hiring
One in three American adults has a criminal record. These individuals are systematically shut out of most jobs. That hurts job seekers, their famiiles, employers, and society as a whole. Over the course of a year, I partnered with ESG, product, design, and PR teams—as well as nonprofit organizations—to develop a campaign grounded in data and lived experience. Rather than speaking about people with records, we created the work with them. As a creative director, I led narrative development and creative direction. The campaign contributed to a 44% increase of Fair Chance employers on on Indeed.
IHAF Awards silver and gold | The One Show shortlist for Cultural Driver/Multicultural Impact and Sustainable Development Pencil
Seventy million Americans have a criminal record--more than those who have a college degree.
One of the biggest factors to avoid returning to prison is to find a job within two months of release. But many employers won't even consider interviewing someone with a criminal record.
We collaborated with a variety of non-profit organizations that break down barriers to employment for people with a criminal record.
To help with this goal, Indeed rolled out new product features. Aided by machine learning, a new job filter helps people with a criminal record connect to employers who are open to hiring them.
We collaborated with and cast people with criminal records for a national TV spot.
We developed activations at industry events that encouraged employers to reconsider this undervalued group of jobseekers.
Both paid and earned media have contributed to a 40% increase in fair chance job listings so far on indeed.com.