Google | Integrated
Ok Google
A question can strike you at any time and place. When it does, just ask the Google App. This campaign introduced the world to Google's voice search. We used current search data to create contextual placements online, out-of-home, on TV, and even in an antiquated medium known as print. I worked on this beautiful beast of a campaign as lead writer from kickoff to execution.
Cannes Gold Lion and AdWeek's Best Outdoor Campaign of the Year.
Every time a news headline went live, the banner reacted to it with a contextual Google query. These banners required a custom back-end dev. They were created in partnership with The New York Times and The Washington Post newsrooms.