Indeed | Branded Game
How do you reach the next generation of job seekers? You meet them where they already spend more than 20 hours a week. Gamers build real-world skills every day—organizing teams, planning strategies, solving problems, and leading under pressure. We created Job City, an Indeed experience on Roblox that helps players translate those in-game achievements into workplace skills. As Creative Director, I partnered closely with Roblox and Super League, leading the project from concept through design, playtesting, and launch. The result exceeded every expectation: more than 2 million players spent an average of 7+ minutes exploring Job City and discovering how their gaming skills can translate into career opportunities.
Our social videos to promote Job City took inspo from gaming streamers
Job City is a tycoon game, where players build different workplaces like a retail store or a hospital
Players can validate their skills in different minigames. This one is organization.
This minigame tests attention to detail. The player must perform quality control on electronic devices.
Players earn badges for completing skills challenges
If players perform well enough they can add their new skills to their Indeed profile for real-world employers to see
