Indeed | Branded Content

Making Skills the Main Thing
Too often, skilled people go unseen by employers. We partnered with the LeBron James Family Foundation and UNINTERRUPTED to create a series built around a simple idea: every skill deserves an audience. LeBron sat down with GOATs of other games like Tony Hawk and Teyana Taylor to discuss the skills behind their success. Skills that anyone can develop and apply to their careers. The series reached over 1B people across earned media and drove a 32% lift in site traffic, while helping position Indeed within a broader cultural conversation around access, opportunity, and work.
See all four episodes at The Main Thing.