PepsiCo | Integrated

Everyone in the US knows good old Quaker Oats. But few know what a nutritional powerhouse they are. In the campaign 'More than a Can of Oats,' the iconic Quaker Oats canister transforms to tell stories about specific, functional health benefits. These paper stop motion films where painstakingly shot in-camera. More than 500 pieces of content went out across social, digital, TV, and OOH.